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How the CARE score works

The CARE score rates the health of each client relationship from 0 to 10, with the evidence behind it.

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Written by James Caples

Who sees this: All users who can see the folder. AI-enabled clients only.

What the CARE score is

The CARE score measures the health of a client relationship. Kaizan calculates it every week from 24 signals in your calls, emails, chats and meeting notes. Every number links back to the conversations behind it.

The 4 pillars

The overall score is the average of 4 pillars. Each pillar has the same weight.

Pillar

What it measures

Main signals

C Client satisfaction

How the client feels about the work

Sentiment, alignment, delivery confidence, friction

A Activity with stakeholders

How often and how well you engage

Meeting rhythm, response time, coverage, recency

R Relationship and interaction

How strong your connections are

Breadth, seniority, champion strength, trust

E Expansion strategy

Where the account is going

Buying signals, stated needs, renewal, fit

How to read the score

On the CARE scale, 7 is average. This is not like NPS, where 7 is passive.

Score

Band

What to do

0–4

At risk

Act this week

4–6

Building

Find out why engagement is one-sided

6–8

On track

Keep the rhythm

8–10

Thriving

Look for expansion

  • A weekly change of about 0.2 is normal.

  • A change of 0.5 or more in either direction needs your attention.

Ways to use the CARE score

  • Choose where to spend your week. Start with the clients that are At risk or that dropped 0.5 or more.

  • Prepare a client review. Use the pillar evidence to show the client what is going well and what to fix.

  • Find growth. A high Expansion pillar shows a client that is ready to talk about more work.

  • Protect renewals. A falling Activity or Relationship pillar shows an account that depends on too few people.

When the score updates

Today, Kaizan updates CARE scores once a week, every Sunday. Kaizan will soon move to a daily CARE score. This article will change when it does.

A new client shows Pending until its first score.

See what drives a score

  1. Open the client folder and select the CARE tab.

  2. Select a pillar.

Result: You see the sub-scores, the reason for each score, how confident Kaizan is, and the calls and Moments behind it. The panel next to the pillars shows what is going well, what to improve and the next best actions.

See all your clients

The Client Dashboard shows the CARE score of every client you can see. Filter it by tier or by team member.

Limits

  • Archived clients and clients that are not AI-enabled have no CARE score.

  • Missing calls, meetings, or conversations make the score less accurate. Record as many meetings as you can and keep calls in the right folders. If Kaizan AI did not record a meeting, add it with notes. Notes about what the client said, asked or agreed count towards the score.

Common questions

Why did the score drop when nothing happened? Silence is a signal. If you have had no contact with key people after a period, the Activity pillar goes down.

Can I see the CARE score outside Kaizan? Yes. Kaizan AI, the Kaizan MCP server and the Kaizan API all return it.

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